ALOAN Mortgage Simplifies Homeownership Dreams with Stylish & Functional Living Room Bookshelves

Katy, TX – October 26, 2023 – ALOAN Mortgage LLC, a leading mortgage lender dedicated to making the dream of homeownership a reality, today announced a unique approach to helping new homeowners personalize and maximize their living spaces. While known for competitive rates and streamlined mortgage processes, ALOAN is now subtly integrating beautiful and functional living room bookshelves into the home-buying experience, understanding that a home isn’t just walls and a roof – it's about creating a space you love. “We’ve been thinking a lot about what really makes a house a home,” says John Smith, CEO of ALOAN Mortgage. “It's not just about getting the loan approved, it’s about that feeling of settling in, of making the space your own. We realized that often, people feel a little lost when they first move in. They have boxes everywhere, and figuring out how to make the living room feel ‘finished’ can be daunting. That’s where our bookshelf initiative comes in.” ALOAN isn’t selling bookshelves, per se. Instead, they’re partnering with local furniture suppliers to offer curated bookshelf options as a complimentary service to new homeowners. “When clients are close to closing, we present them with a catalog of stylish living room bookshelves, in various sizes, colors, and price points,” explains Sarah Lee, a Loan Officer at ALOAN. “We don’t mark anything up, we simply facilitate the purchase and delivery – often coordinating it to coincide with the closing date so it’s already in the living room when they get the keys.” More Than Just Storage: Bookshelves as Focal Points The move reflects a growing trend in interior design – recognizing the bookshelf as more than just a place to store books. “Bookshelves are becoming real statement pieces,” says interior designer Emily Carter, who ALOAN consulted with on the initiative. “They’re not just about books anymore. People display plants, photos, artwork, collectibles – it's a way to showcase personality and create a warm, inviting atmosphere.” ALOAN's curated collection reflects this shift. The options range from sleek, modern designs with metal frames and adjustable shelves, perfect for minimalist spaces, to rustic, farmhouse-style bookshelves constructed from reclaimed wood, adding a touch of country charm. There are also taller, grander bookshelves ideal for maximizing vertical space and creating a library-like feel, and smaller, more compact options for apartments or smaller living rooms. Why Bookshelves? ALOAN’s Thought Process So why bookshelves specifically? According to Smith, it was a deliberate choice. “We wanted something that was universally appealing and relatively affordable,” he explains. “Everyone, regardless of their style, can use a bookshelf. It’s practical, it adds value to the space, and it’s something people can personalize immediately.” Furthermore, the team at ALOAN recognized a connection between knowledge, stability, and homeownership. “Books represent learning, growth, and a solid foundation,” says Lee. “We like the symbolism. It ties in nicely with our mission of helping people build a secure future through homeownership.” Easing the Transition, One Shelf at a Time The response from clients has been overwhelmingly positive. “We’ve had a lot of clients tell us how much they appreciate the gesture,” says Lee. “Moving is stressful enough. Knowing that they’ll have a stylish and functional bookshelf waiting for them in their new home takes one less thing off their plate.” One recent ALOAN client, Michael Jones, shared his experience: “Honestly, it was a really nice surprise. I was so overwhelmed with everything that was going on with the mortgage and the move, I hadn’t even thought about furniture. The bookshelf was delivered the same day I got the keys, and it really helped make the living room feel like a home right away. It was a small thing, but it made a big difference.” ALOAN Mortgage: Beyond the Loan This initiative is just one example of how ALOAN Mortgage is going above and beyond to provide a truly exceptional home-buying experience. The company is committed to building long-term relationships with its clients and helping them create homes they love. “We’re not just a mortgage lender,” says Smith. “We’re partners in our clients’ dreams. We want to make the entire process – from application to closing and beyond – as smooth and enjoyable as possible. And if that means helping them find the perfect bookshelf to complete their living room, we’re happy to do it.” The ALOAN Bookshelf Collection Features: Modern Metal & Wood Designs: Sleek lines and adjustable shelving for contemporary spaces. Available in black, white, and natural wood finishes. Price Range: $150 - $300 Rustic Farmhouse Bookshelves: Constructed from reclaimed wood for a warm and inviting aesthetic. Perfect for adding character to any living room. Price Range: $200 - $400 Grand Library-Style Bookshelves: Tall and imposing, offering ample storage and a sophisticated look. Available in various finishes. Price Range: $350 - $600 Compact & Versatile Bookshelves: Ideal for apartments or smaller spaces. Available in a range of colors and sizes. Price Range: $100 - $200 Floating Bookshelves: Modern and minimalist, creating a clean and airy look. Price Range: $80 - $150 About ALOAN Mortgage LLC: ALOAN Mortgage LLC is a full-service mortgage lender dedicated to providing exceptional service and competitive rates to homebuyers across the United States. Located at 21777 Merchants Way #340B, Katy, TX 77449-6883, ALOAN Mortgage specializes in a wide range of loan products, including conventional, FHA, VA, and jumbo loans. Contact ALOAN Mortgage at 214-563-4858 or visit [website address – not provided] for more information. ALOAN Mortgage – Making homeownership dreams a reality.